Several of these extensions have business models that we weren’t entirely comfortable with. In our testing, all of them required some custom configuration to block non-consensual trackers. Although we like Disconnect, Adblock Plus, Ghostery and similar products, none of them are exactly what we were looking for. Privacy Badger was born out of our desire to be able to recommend a single extension that would automatically analyze and block any tracker or ad that violated the principle of user consent which could function well without any settings, knowledge, or configuration by the user which is produced by an organization that is unambiguously working for its users rather than for advertisers and which uses algorithmic methods to decide what is and isn’t tracking. How is Privacy Badger different from Disconnect, Adblock Plus, Ghostery, and other blocking extensions? To the advertiser, it’s like you suddenly disappeared. If an advertiser seems to be tracking you across multiple websites without your permission, Privacy Badger automatically blocks that advertiser from loading any more content in your browser.
Privacy Badger is a browser add-on that stops advertisers and other third-party trackers from secretly tracking where you go and what pages you look at on the web.
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